Since 1982, Gramicci has been crafting practical clothing for life in the great outdoors. Tailored for movement and embraced by numerous cultural movements, what began in a garage in Ventura, California, has traversed the streets of Tokyo and beyond.
It all began in California in the 1970s when a fresh generation of free-spirited rock climbers, known as the Stonemasters, settled in Yosemite National Park, pioneering a new climbing approach — emphasizing speed and style. These novel techniques necessitated a new attire, and while painter pants and army surplus gear sufficed to a degree, flexibility was essential. Mike Graham, a Stonemaster with a discerning eye for design, set out to craft the inaugural genuine climbing shorts.
A diamond-shaped gusset, inspired by kung-fu trousers, was incorporated into the crotch for complete 180-degree flexibility, while robust canvas material ensured durability during challenging climbs. To ensure the shorts remained securely fastened, a nylon webbing belt was seamlessly integrated into the waist. Drawing inspiration from backpack straps, this ingenious feature allowed for one-handed adjustment, while the elasticated waistband provided comfort.
In 1982, Gramicci was established — deriving its name from a nickname Graham had bestowed upon himself when a few of the Stonemasters attempted the first 'all-Italian' ascent of Yosemite's infamous Half-Dome (despite none of them being Italian). Following the shorts came trousers, and word of these seemingly indestructible pants — dubbed the G-Pants — swiftly spread. Their appeal extended beyond rock climbers, and by the mid-80s, a small cohort of surfers and skaters were actively seeking out these durable pants adorned with the distinctive hand-drawn 'running man' logo.
Gramicci also found favour on the streets of Tokyo, and when the time came for Gramicci to seek a new abode, Japan proved to be the perfect destination. Since then, Gramicci has continued to innovate and champion new concepts, all while upholding its original ethos. Four decades since the inaugural pair of Gramicci shorts were meticulously crafted in Mike Graham's garage, the tune remains consistent — it's resilient, practical clothing, meticulously designed with movement at its core.